Tel: +1 (434) 989-2434 Fax: +1 (434) 823-5985

Practice Areas

Re-Engineering the Revenue
Supply Chain

Re-Engineering Sales & Marketing

We will look at every part of your company that touches or impacts the customer. We determine what has to be done to change your business practices from a ‘go-to-market’ platform to a ‘go-to-customer’ springboard. We’ll help change your mantra from customer-focused to customer-obsessed!

Why would you want to do this?

Because. . . You need to fix your revenue. Your sales are not matching the quality of your ideas. You need someone to tell me you why things are not adding up. You’ve realized that incremental improvements aren’t enough. You need to completely re-engineer the revenue supply chain in order to move your company to the next level.

 

Re-engineering the revenue supply chain is a carefully orchestrated project that examines every customer-facing and customer-exposed facet of your organization – sales and marketing obviously; but also finance, legal, customer support, delivery and service.

When we re-engineer a client’s sales and marketing engine, we carry the majority of the change load ourselves. We roll out the strategy, process, value and infrastructure shifts in an ordered, minimally disruptive way – ensuring you the revenue and cashflow you need to cover every day business needs, while at the same time recasting your company into its next-gen model.

Not to be curt, but there is no real risk. If you keep doing the same thing, you’ll keep getting the same results.

If you are not happy with sales, process, leadership, results: you do need to do something about one or all of those, you cannot expect for there to suddenly be a sea-change.

If you don’t fix what you have, you will never know if your competitors are out-doing you, if there is no need for you products, etc.

We examine how you view your customers, we examine how your customers view you!

We take an analytical and pragmatic look at your customer interface from every angle imaginable.

Then we develop a go-to-customer plan, an iterative (sequencial) deployment program, it is systematic and repeatable – and once you’ve signed off and we’ve agreed on measurement and metrics we’ll use to gauge success and tweak the plan, we EXECUTE the rollout.

Maybe you can improve EBIT by slashing costs, but that only goes so far. You can enjoy numbers growth through acquisition, but that’s expensive and the M&A competition is getting fiercer by the minute. You can tinker with your go-to-market strategy, train your team on a new selling system, and print some new brochures, but those only give incremental improvements and you need a quantum step.

Or you can call us; re-engineer and re-architect; and create the kind of organization that can take on anyone – and win.

We will increase sales, increase market-sales, increase awareness and presence in the market, increase confidence, find those repeatable processes. There will be more accountability, more meaningful metrics and analytics, more scientific approach to generating and increasing revenue.

At the same time the engine is running!

 

We work with every customer-facing and customer-exposed group in your company to help them become customer-obsessed, and revenue and success focused.

We create new materials; revise sales processes; eliminate bad habits; introduce best practices and policies; and we work with your teams in the field and on the end of the phone to teach them how to maximize the opportunities afforded by your newly re-engineered powerhouse.

This is a huge step forward for your company. It starts with a single phone call or meeting with us.